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Why are more and more businesses adopting QR code anti-counterfeiting?

Author:BrightRelease Data:Visits:1059

We all know that with the development of society, there are more and more types of commodities, which brings more convenience and choices to consumers. Of course, what we are most worried about is the quality of commodities. We all know that there are many unscrupulous merchants and counterfeit goods are rampant, so how should we resist it? This is why more and more businesses are using QR codes for anti-counterfeiting. Next, let's talk to you about QR code anti-counterfeiting的事情!

I believe that when we go shopping in the supermarket, we may have such an experience, but we bought the products we didn’t want to buy because of discounts or points. The strategy of merchants to use scanning QR code points can also attract consumers to scan QR codes on their mobile phones. The QR code label is an important media channel, and the text, images, videos and other materials carried can transmit massive information to the outside world. By scanning the QR code label, consumers can not only check the authenticity and points of the product, but also know the production date, shelf life, usage skills, and promotional information of the product. The information transmission function of the QR code enables enterprises to obtain a good opportunity for free publicity, and also brings great convenience to consumers and helps enterprises retain customers.
The two-way communication of QR code enhances the experience, and the QR code label builds a barrier-free communication platform for merchants and consumers. Through the QR code label, merchants can summarize the opinions and needs of consumers in the form of questionnaires; consumers can also submit complaints and suggestions to the merchants anytime and anywhere through the QR code. These practices are conducive to enhancing the shopping experience of consumers.
One of the main features of the QR code is that it is convenient and concise, and there are no complicated operations. Any website, regardless of pictures, videos, or files, can be generated by the QR code generator, and customers who want to obtain this information only need to scan it lightly. It can be realized, that is to say, the most complex is reduced to the most simple. There is another reason. At present, the user group of WeChat is very large. After users scan the QR code, they directly become fans of merchants, forming stickiness. The advertisements pushed by merchants to users become permanent. These are not available through other channels. achieved.
Nowadays, the application of mobile phones is becoming more and more extensive, and QR code anti-counterfeiting has become a trend. A small QR code anti-counterfeiting label can immediately make the product become “tall”, these innate conditions are all It brings unparalleled advantages to the QR code anti-counterfeiting business.
It is these reasons that have prompted many enterprises, merchants and manufacturers to realize this. In order to meet the market trend, they also lost the opportunity to play the card of anti-counterfeiting and traceability of QR code anti-counterfeiting labels, which not only helps enterprises to carry out better marketing activities, but also brings consumers a lot of benefits. Come for a better shopping experience! Therefore, it can be seen that the effect of QR code anti-counterfeiting technology on our lives is very huge!